![the redesigned storybook bakery logo. the logo is 4 books stacked on top of each other to resemble a square slice of layered cake. on top of the stack of books is a lit striped candle. the logo is a light dusty blue. below the logo symbol is the name of the bakery. to the right of this is the same logo but in all black.](https://cdn.myportfolio.com/76c32df6-c262-48a7-9293-58a468ee02d3/bbb8a3df-0402-4cbd-96ec-1aaa197e85d9_rw_1920.png?h=536568b768896bc67098354a83f8ad74)
STORYBOOK BAKERY IDENTITY
This was a rebranding project of a local bakery in the Hampton Roads area. The concept of this rebrand is to combine baked goods with common imagery found in storybooks and fairytales. This project involved creating a new logo, a stationary system, packaging, and social media advertisements.
![](https://cdn.myportfolio.com/76c32df6-c262-48a7-9293-58a468ee02d3/415e823e-282d-4d01-87ac-727785ebfe41_rw_1920.png?h=c650f4a26905715ed71faed6fc0dadb4)
![](https://cdn.myportfolio.com/76c32df6-c262-48a7-9293-58a468ee02d3/76c71f8c-9465-49dd-899e-c941992b5a9b_rw_3840.png?h=9835e9b8be6aff9c4010444d3f015dbe)
![](https://cdn.myportfolio.com/76c32df6-c262-48a7-9293-58a468ee02d3/ceceabdb-342b-4d8b-a95e-09a2f2d10b6c_rw_1920.png?h=6ebff4cf6919c8f32f8cf81b97373e3f)
![](https://cdn.myportfolio.com/76c32df6-c262-48a7-9293-58a468ee02d3/7d39f119-ec18-4dd7-824e-7f352c8e9f79_rw_3840.png?h=c1fd7c0561403924549b9a959ae29df1)
![](https://cdn.myportfolio.com/76c32df6-c262-48a7-9293-58a468ee02d3/969bae30-2e8f-41c2-a6c7-d79239b9e3e0_rw_1920.png?h=1a5565c2986394997940c65bd4e688fc)
![](https://cdn.myportfolio.com/76c32df6-c262-48a7-9293-58a468ee02d3/e46e8bc8-7403-455b-b204-0e42c36d459e_rw_3840.png?h=64857a1b0055b1014147ffd29927eaad)